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Director of Marketing and Communications
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Position Number: 2515630
Location: Cambridge, MA
Position Type: Communications - Public Relations and Advertising

Harvard University

Director of Marketing and Communications
American Repertory Theater
55574BR

Job Code
361059 Administrative Manager

Job-Specific Responsibilities

The American Repertory Theater (A.R.T.), a leading force in American theater, seeks a Director of Marketing and Communications. Reporting to the Managing Director, they are a member of the Executive Team and work closely with the Artistic, Development, Patron Services, and Engagement teams. They manage an experienced staff to create and execute strategic, marketing, advertising, and institutional branding. They will play a pivotal role in developing and communicating A.R.T.'s accessibility and antiracism policies and culture.
Job-Specific Responsibilities
LEADERSHIP

Create and execute innovative marketing and communication strategies that engage the audience and increase loyalty for programs in order to meet annual earned income goals exceeding $5M;

Evolve A.R.T.'s current marketing and outreach to create a stronger connection to and relationship with A.R.T.'s brand, and values; continue to strengthen A.R.T.'s positioning as both a local and destination theater.

Actively manage, recruit, and develop communications, graphics, marketing, and online media professionals, building a cohesive team by establishing, communicating, and reinforcing institutional values and culture.

Serve as the primary departmental interface with the Artistic Director, members of the Executive Team, and the Boards of Trustees and Advisors.

Strategic oversight and management support of the CRM software.

Collaborate with Finance team to ensure that sales levels are accurately forecasted and oversee Associate Director of Marketing and Communications' management of the departmental budget.

Build and support professional development opportunities for the team.

MARKETING/ADVERTISING

Continue to develop programs to deepen and extend A.R.T.'s audience to better reflect the demographics of the Greater Boston community.

Supervise the creation and implementation of advertising campaigns, as well as digital communications strategies to effectively communicate the priorities and mission of the theater.

Set revenue goals and maintain dynamic pricing and audience access strategies.

Analyze and adapt earned revenue strategies.

Analyze and report out on audience data, sales strategies, and digital activity (including website traffic and email campaigns, utilizing Google Analytics and Tessitura) to inform marketing strategy.

Align with the Development department on all donor and member cultivation goals to maximize opportunities for donor engagement.

Support Education and Engagement programs, help develop annual targets and support communication strategy for audience development goals.

COMMUNICATIONS

In partnership with leadership and staff, develop and support communications centering on the institution's values, especially those of anti-racism and anti-oppression.

Oversee communications, press, and public relations, across all of A.R.T.'s geographies and digital properties including video and online content.

Develop and manage the strategy to share A.R.T.'s leading-edge programs and industry insights, through Op-Eds, blogs and external media, thought pieces, or communication materials for A.R.T.'s key funders, Advisors, Board members, patrons, and community members.

Align and facilitate with other departments for targeted departmental communications as well as institution-wide communications with the overall brand.

Facilitate opportunities to lift A.R.T.'s place in the industry ecology as an incubator and developer of new works, the relevancy of the work, and points of intersection for the audience to engage with it; ensure that all stakeholders, including audience members, followers, donors, and board, have an opportunity to deepen their loyalty and engagement.

Basic Qualifications

Candidates MUST meet the following basic qualifications in order to be considered for this role:

Significant experience in the creation, execution, management, and implementation of creative, successful marketing and communications campaigns. 8+ years of experience.

Supervisory experience with cross-departmental teams.

A degree in arts administration, marketing, communications, public relations, or other related fields; Education beyond an undergraduate degree may count towards experience.

Proficiency with CRM systems (preferably Tessitura), as well as knowledge of and interest in website analytics and ad serving tools.

Excellent verbal and written communications skills.

Additional Qualifications and Skills

A degree in arts administration, marketing, communications, public relations, or related field; Education beyond an undergraduate degree may count towards experience

Continued under "Additional Information"

Additional Information

Additional Qualifications and Skills (continued)

Proficiency with CRM systems (preferably Tessitura), as well as knowledge of and interest in website analytics and ad serving tools

Excellent verbal and written communications skills

A love for arts and culture; experience working with a theater or audience-serving cultural organization preferred.

A confident and encouraging leader with effective operational and strategic management skills demonstrated experience managing, mentoring, and motivating staff, and the ability to inspire those working with them toward accomplishing common objectives.

Well-organized, data-driven, able to plan and articulate a strategy, set priorities, and focus on details while not losing sight of the big picture.

Ability and enthusiasm to work occasional evenings, nights, and weekends as performance, rehearsal, and event schedule demands (approximately 20% of working hours). Similarly, the ability and enthusiasm for occasional out-of-state travel (less than 5% annually).

PLEASE NOTE: During the current period of Covid-19 related restrictions, this position may start as a remote position, with the transition to onsite in Cambridge when the office reopens.
We continue to monitor the evolving COVID-19 and the lifting of restrictions. We appreciate your understanding and flexibility with our interview process. We will be conducting interviews virtually for selected candidates until further notice.

Harvard will require COVID vaccination for all Harvard community members who will have any on-campus presence. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement and exceptions may be found at the University's "COVID-19 Vaccine Information" webpage: http://www.harvard.edu/coronavirus/covid-19-vaccine-information/

Working Conditions

A.R.T. is a leading force in American theater, producing groundbreaking work that is driven by risk-taking and passionate inquiry in Cambridge and beyond. Since 2008, Terrie and Bradley Bloom Artistic Director Diane Paulus has pursued A.R.T.'s mission to "expand the boundaries of theater" by programming transformative theatrical experiences, always including the audience as a central partner. A.R.T. is nationally and internationally recognized as a leader of artistic innovation. In recent years, productions that began at A.R.T. have won 19 Tony Awards, and numerous works developed by A.R.T. have been performed throughout the country and around the world. A.R.T. productions are staged in Harvard Square at the 540-seat theater in the Loeb Drama Center and at OBERON, an intimate, club theater venue. OBERON incubates local and emerging artists through an inventive programming and revenue model and has become a vibrant, vital part of the organization. The A.R.T. is currently engaged in a $180M capital campaign to build a new home in Allston, MA. As the professional theater on the campus of Harvard University, A.R.T. is committed to playing a central role in the cognitive life of the University, catalyzing discourse, interdisciplinary collaboration, and creative exchange among a wide range of academic departments, institutions, students, and faculty members. A.R.T. is engaged in a number of multi-year initiatives with partners at Harvard that explore some of the most pressing issues of our day, including collaborations with the Harvard University Center for the Environment to develop new work that addresses climate change and with the Healthy Buildings Program at the Harvard T.H. Chan School of Public Health to develop a Roadmap for Recovery and Resilience for Theater that prioritizes a commitment to ethics, equity, and anti-racism as a guiding principle. In pursuit of its mission, A.R.T. leads with the following core values: We center on anti-racism. Habituate anti-racist practices in our policies, structure, and culture. We lead with an inquiry. Ask questions in a spirit of brave curiosity in our never-ending journey of learning and growth We believe in collaboration. Work together with trust and respect to unlock collective creativity We practice adaptability. Challenge assumptions and create capacity to support "next" practices We embrace the regenerative practice. Promote the health and vitality of our planet, our organization, and each other A.R.T. acknowledges that its theaters are situated on the traditional and ancestral homelands of the Massachusetts Tribe.

Job Function
General Administration

Sub Unit
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Location
USA - MA - Cambridge

Department
Marketing and Communications

Time Status
Full-time

Union
00 - Non Union, Exempt or Temporary

Pre-Employment Screening
Education, Identity

Schedule
Full time. Monday through Friday. 35 hours per week.

EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

Apply Here: https://www.click2apply.net/ADANgkFb7mqdcyawtGpq6

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